Free Delivery & Return
365-Day Returns
10 Million Happy Customers
500,000 Products in Stock
Welcome to Beliani
At Beliani, we believe good design shouldn't cost more than it needs to. Our collections cover every room and every taste, so there's something for every home. Delivery is free, and every order comes with 365 days to change your mind. Finding the right piece for your home is just a click away.
The first smile
Michael and Stephan Widmer had one too many disappointing furniture shopping trips before deciding to do something about it. They set out to build an online store where finding the perfect piece was as simple as a click, delivered straight to the customer's door. In 2009, the brothers launched their first online shop, quickly known for its reliability and quality. That focus on getting it right for the customer is still at the heart of Beliani today.
Beliani now operates in 21 countries, with a wide range of indoor and outdoor furniture, textiles, accessories, and more. Affordable style, fast and convenient delivery, and a broad product range are what we're built on — all in service of one goal: delivering happiness. Explore the collection, and let us bring a little of that to your door too.
Happiness guaranteed
Order with confidence — delivery and returns are free. Buy it, try it at home, and if it's not right, send it back at no cost.
From classic to contemporary, there's something here for every style, every room and every taste.
Take your time deciding. Every order comes with 365 days to return it, no questions asked.
Join over 10 million customers who've already found furniture and accessories they love.
Heart & soul
Beliani's international success and service are built by more than 800 people across Europe. Our shop is more than just a website — it reflects our commitment to doing right by our customers. Every day, our team works to deliver the kind of service we'd want to receive ourselves.
Beliani's growth is down to the people who work here. We're committed to a workplace that values everyone, regardless of gender, and diversity and gender equality remain a core principle for us. Over half of our workforce are women, with many in leadership roles — and we're working to keep building a more inclusive industry.
Where joy resides
Heart, home, and happiness
There's more to the Beliani logo than meets the eye. The letter "B" doubles as a heart — showing our appreciation for our customers — and as the outline of a couch, a nod to what we sell. That versatility means the logo works equally well as a silhouette in adverts, and its distinctive shape makes it easy to recognise across Europe.
"Delivering Happiness" is at the heart of the Beliani brand. We do that with a wide range of furniture — sofas, chairs, beds and bathroom pieces — chosen to turn any house into a home. Free delivery and regular deals help make refreshing your home affordable for everyone.
For founders Michael and Stephan, the brand's identity matters. The logo has featured widely across media and marketing channels, bringing the brothers closer to their goal: a Beliani in every home.
Delivering happiness: your journey begins
Metrics of delight
Seamless journey
Delivering happiness takes logistics. Beliani works with experienced partners across Europe and runs its own fleet of more than 80 vehicles — from large trucks, semi-trailers and trailers to delivery cars and vehicles for warehouse staff. Together, this keeps our warehouses running across multiple markets.
As we expand into new markets, our warehouses are growing too. Currently, our warehouses cover a combined 130,000 m², with more space planned. Everything we do is geared towards fast, secure delivery that meets what our customers expect.
